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Bespoke Ads

In-App Ad Campaign 2019

From food delivery apps like Postmates, Little Caesars, and Ibotta to fitness and social platforms like Peloton and TikTok, creative systems can flex across radically different app ecosystems while staying native to each user experience. Building a broad range of ad formats, from video and carousel units to custom interactive experiences tailored to each platform’s behavioral patterns. One of the most distinctive executions was a bespoke TikTok concept designed to emulate the app’s vertical swipe interaction, allowing the ad itself to mirror the intuitive rhythm of the product experience. These creatives moved beyond standard display into interaction-led storytelling, making the ads feel less like interruptions and more like natural extensions of the apps themselves