Biografi’s web & brand design

Biografi is a New York based accessory brand offering beautifully handmade bags crafted in Bali using natural materials like bamboo, raffia, and rattan. Their pieces combine artisanal tradition with sculptural design.

The brand needed an identity that reflected both its tropical roots and its urban ambitions. They wanted to connect with modern city dwellers while honoring the handcrafted spirit of their products, striking a balance between laid-back elegance and everyday wearability.

I collaborated closely with the client to bring their vision to life. I developed the brand identity, designed the logo, created the web and mobile experience, and led the full visual production. From recruiting the shoot team to photographing and editing the product images, I handled all aspects of content creation and set the website up for launch.

I supported the launch of the brand by taking on a wide range of responsibilities, including:

• Brand concept development
• Logo and visual identity design
• Art direction
• Web and mobile design
• Product and lifestyle photography
• Photo retouching and editing
• Talent casting and coordination for a small-scale shoot
• Creation of promotional content for digital use

A cohesive, modern brand that visually bridges Bali craftsmanship with New York edge. The result is a digital presence that feels fresh, refined, and ready for both the beach and the city.

This was a hands-on project where I got to be involved in nearly every step of the creative process. It was a fast turnaround, but I genuinely enjoyed switching between design, production, and strategy, and shaping how the brand would come to life visually.