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Interactive Gaming Ads

In-App Ad Campaign 2022

These interactive ads were designed to spotlight new in-game items and features, turning discovery into a playful and dynamic experience. They’re especially powerful tools for promoting special events, limited-time offers, or seasonal content, helping to drive excitement and urgency before the items are even available in-game.

Making Ads Feel Like Gameplay

The Looney Tunes World of Mayhem and C.A.T.S.: Crash Arena Turbo Stars creatives draw direct inspiration from the game mechanics, offering a simplified and snappy version of gameplay that immediately reminds users why they love the game.

Since most clicks happen in the first few seconds, these condensed gameplay loops are designed to be fast, fun, and frictionless, making them ideal for re-engagement.

Complementing the Game World

The creative on the right for HighRise takes a different approach: while it doesn't replicate gameplay, it still complements the game’s universe and tone, serving as a brand-aligned teaser that builds interest in newly released content.